This is part of a brand identity exploration done in collaboration with the Baker Hughes marketing team for his joint venture with AI software provider C3. This agreement brings together Baker Hughes's fullstream oil and gas expertise with C3's unique AI software suite, to deliver digital transformation technologies that will drive new levels of safety, cleaning and efficiency for the industry.

Working closely with the Baker Hughes team, we explored different concepts related to Earth Science, Software and Technology.

An icon set was developed to help differentiate the software library.

"The senior leader presentation went really well. Thanks for the great work!"
- Travis Scott, Senior Brand Marketing Leader at Baker Hughes

Thanks to Travis and the Baker Hughes team!