Plan, Track, And Deliver Major Projects
Aphex is a London-based planning platform for large-scale construction teams. I worked closely with their CEO and marketing team across two phases to evolve the brand identity alongside the company’s growth.
The initial challenge was moving away from the rigid look of traditional software. I designed an approachable toolkit based on simple geometry, creating a flexible framework that feels accessible for daily site users yet professional for investors.
As the company expanded, their external messaging became visually fragmented across different departments. The objective for the second phase was to unify these outputs, building a consistent, scalable design system that their internal teams could easily manage.
The resulting visual system prioritizes functional simplicity, allowing the core software to take center stage. It provides a practical design toolkit ensuring all external communications remain as clean and precise as the platform itself.
