Aphex is a growing London-based startup developing a construction planning platform that helps teams build, control, and share their projects. We partner, to evolve the company's brand identity.

Working in close collaboration, we develop an approachable and engaging brand toolkit to help the business speak in new ways.

We create a dynamic identity with simple geometric shapes. The new symbols are the core of a functional and intuitive toolkit meant to generate creative layouts that can be tuned to look more playful or corporate as needed.

"Gustavo was really good to work with. Very happy we connected. His work is seriously good and we would recommend him to anyone."

– Jason Lancini, COO at Aphex.

Aphex is now equipped with new visual elements, like a strong logo, friendly illustrations showing teamwork and human diversity, warm icons, doodles, and patterns.

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Aphex press release →