Think Safe. Be Safe.
Safety with Sam brings personal safety courses for children and teenagers. Sam walks the kids through the core safety basics and scenarios to help them feel more confident about their choices.
Unlike most brands targeting young people, Safety With Sam doesn't try too hard to be "cool". The new identity presents an honest and approachable design style. A classic doodle character serves to inform and share tips to boost the kid's confidence.
Project Info
Safety With Sam
Country: Canada
Year: 2019