Kargo is a freight logistics marketplace covering the entire Indonesian archipelago. Kargo aims to revolutionize Indonesia’s freight logistics industry by leveraging technology to drive efficiency, transparency, and accountability. Shippers, transporters, and truckers can connect, transact and track shipments in real-time on Kargo's platform.

Kargo's signature K suggests the idea of routes and connections related to the brand promise, to help shippers and transporters connect in a trustworthy environment.

We build trust in the Kargo brand through a simplified architecture focused on consistency. A modified typeface was made to pair the Kargo wordmark. A bright blue color is used for the external-facing sub-brands and a neutral color for the Kargo internal teams.

"Excellent experience working with Gustavo, he has transformed our startup identity into something classy!"
– Rangga Husnaprawira, Head of Product at Kargo Technologies.

To improve recognition we defined the Kargo illustration style by using simple shapes and limited colors.

RELATED LINKS
Congrats to the Kargo team on their seed round! I'm glad to be partnering with them on some early brand initiatives as they continue to disrupt Indonesia's freight logistics industry. TechCrunch →

SERIES A
Congrats again to the Kargo team on their series A round! TechCrunch →